High-fidelity Prototype Conceptualizing a List Feature for Instagram IOS App
SKILLS: Interaction design, Prototyping
TOOLS: Sketch, Origami Studio
Instagram is one of the most popular social media apps with hundreds of millions of daily active users. Many of the users follow hundreds of accounts including friends, family members, celebrities, favorite brands and businesses. Lists allow users to organize the accounts they follow into categories and filter their feed based on the categories they have created.
Lists helps users easily access relevant information and lowers the chance of missing important content.
Lists allows the company to display more customized/relevant advertisements to the users based on the topic they are currently exploring.